April 1, 2023

BMW Offers Its Long-term Support To The International Biathlon Union (IBU)

3 min read

The BMW Group’s continued commitment to IBU to ensures it will continue to be an essential component of its athletic activities.

Since 2010, the luxury automotive manufacturer has had a fruitful working relationship with the “International Biathlon Union.” (IBU) The title relationship that was established in 2014 with the “BMW IBU Biathlon World Cup” has now been extended until 2026 and expanded to include a title partnership with the “BMW IBU Biathlon World Championships.”

Both of these partnerships will be held by BMW. Beginning October 1st, the BMW Group will extend its support to the national biathlon scene by becoming the “Mobility Partner of the German National Biathlon Team.” Additionally, the commitment as premium partner of the “Biathlon World Team Challenge” that will take place at the “Auf Schalke” stadium has been extended until the year 2025.

“We couldn’t be happier that the BMW Group has continued to deepen its commitment to the sport of biathlon,” said CEO Harald Kruger. Our shared history of achievement in biathlon will continue because to the IBU’s commitment to a long-term cooperation that has recently been expanded.

According to Stefan Teuchert, who is the head of the BMW Group in Germany, “We are also happy to now support the German national biathlon teams with environmentally friendly and athletic mobility.” “During the upcoming winters, we will continue to provide our consumers and fans with excellent sporting events, along with an emotionally engaging brand experience.”

On Friday, as part of the kickoff festivities for the collaboration with the BMW Group, the German players, trainers, and officials traveled to BMW Welt in Munich, where they were each given with a brand-new automobile. Each of Benedikt Doll, Denise Herrmann-Wick, Johannes Kühn, Vanessa Hinz, and Vanessa Voigt was given the key to a BMW 330e Touring (combined fuel consumption: 1.9-1.7 l/100 km; combined power consumption: 15.6-14.5 kWh/100 km; and combined CO2 emissions: 44-38 g/km).

The environmentally friendly plug-in hybrid vehicles are produced at the BMW Group plant in Munich, which is celebrating its 100th birthday this year. The plant is located just a few meters away from BMW Welt. A fuel-efficient hybrid vehicle, the BMW X3 xDrive30e, was also chosen by Franziska Preuß (combined fuel consumption ranged from 2.4 to 2.1 liters per 100 kilometers; combined power consumption ranged from 16.7 to 16.0 kWh/100 kilometers; combined CO2 emissions ranged from 54 to 47 grams per kilometer).

The Marketing Director of the German Ski Association, Walter Vogel, stated that the German Ski Association is thrilled to have secured BMW as the appropriate partner for the sport of biathlon. Over the course of many years, BMW has established itself as one of the most significant partners in the international biathlon scene.

Our national mobility cooperation will now provide us with an additional boost in our combined messaging and activation efforts, and this will become effective immediately. And pure driving enjoyment is also guaranteed on the routes that connect the various stadiums that will be used during the World Cup.

Olle Dahlin, the President of the International Biathlon Union, stated that it is “fantastic to be able to announce the extension of a long-lasting and successful partnership” at the beginning of a new Olympic cycle. “At the start of a new Olympic cycle, it is fantastic to be able to announce the extension of a long-lasting and successful partnership,” Since their partnership began more than ten years ago, BMW and the sport of biathlon have shared a commitment to the principles of dependability, dynamism, and sustainability. Because of this, we are delighted to announce that BMW will continue to serve as the title sponsor for both the IBU Biathlon World Cup and the IBU Biathlon World Championships.

On November 29th, the BMW IBU Biathlon World Cup 2022/23 will get underway in Kontiolahti, which is located in Finland. The BMW IBU Biathlon World Championships, which will be held in Oberhof from the 8th to the 19th of February 2023, will be the highlight of the season (Germany).

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